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You are here: Home  >> Contact Us  >> Privacy Policy

Privacy Policy

At ETCR, your piiacy is veny imponant to us and we are dedicated to protecing the personal data you provide to us. We have created this privacy poicy to help you undearstand how we use and protect your personal data.

We halve also stated how we use cookies and other technologies on our website and apps. If you have any quesions about our privacy policy please get in touch using the details at the bottom of this page.

This privacy policy covers all platforms including our website, phone calls, emails, and any other medium where you may interact with us. If you intenact with us on any 3rd party sites, plese refer to their own privacy policies.

The data controller refered to in this privacy policy is Guangdong ETCR Electronic Technology CO.,Ltd,  registered at 10th Floor, Block 5, Liandong Intelligent Manufacture Park, No. 105, Shilong North Road,  Nanhai District, Foshan City, Guangdong, China with registered company number 91440605MABQF330X0.

All references in this Privacy Notice to our "Websites" refers to the websites at:

What kind of personal data do we collect?
We collect your data in many ways, whether you complete an enquiry form on our website, attend a webinar, workshop or exhibition, or contact us by email, social media and phone call, or place an order, complete a survey and subscribe to our newsletter.

We only collect the information we need such as name, company name, limited address details, email address and phone number.

This data enables ETCR to process your subscription and contact you with the information you require. If you do not provide aforementioned information, we will be unable to send you our newsletter or process your questions or issues regarding our products or services in a precise and timely manner.

ETCR respects your privacy and is committed to conscientiously collecting, storing and managing your personal information. But, keep in mind that our website also contains links to non-ETCR websites and we disclaim any responsibility for any harm resulting from the use of information or services on those websites.

We are committed to online security and therefore use industry-standard technology to safeguard the confidentiality of personally identifiable information. We make every effort possible to ensure that your information is secure on our system, no data transmission over the internet can be guaranteed to be entirely (100 %) secure and cannot guarantee complete security of any information you transmit to us. Nevertheless, we will continue to enhance our security measures with new technology as it becomes available.

Personal information collection automatically in our website
We use cookies which are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognise your browser and capture and remember certain information.

We use cookies to compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors.

These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service.

We use Google Analytics to monitor activity on our website such as pages visited, banners clicked and goal completions. Under no circumstances do we collect your personally identifiable data using Google Analytics.

We use the data in Google Analytics to make educated improvements to our website and marketing  activities which allows us to bring better content to our customers. We also use cookies with Google analytics as part of Google marketing mediums such as remarketing and experiments. Again, we must reiterate that we do not share your personal information with Google.

Tracking action
We also track your visit behaviour so we can show you targeted adverts on social media channels. Again, we do not collect any personal data, and the data we do collect based on your visit is shared with the social media channels analytics platforms.

What shall we do with your personal data?
Once we have collected data about yours, it will be used in the following ways: Provide Quotation: We will process your information in order to provide you with a quote. In some situation we may provide your details to one of our dedicated distribution partners so they can provide you with a competitive quote. It is up to them to gain consent from you to be contacted about anything other than that quote, such as their newsletters.

Customer Services: If you are a customer, we may use your information to contact you about your purchase or if you need any assistance such as technical support with your product.

Marketing: We will use your personal information to contact you from time to time about industry news, ETCR products and product updates, and anything else we feel may be interest to you. We may contact you using third party data providing you have given consent to them to be contacted by relevant third parties. You may unsubscribe from our emails at any time by using the clear unsubscribe link in the bottom of the emails or by contacting us using the details at the bottom of this policy.

Please note that if you unsubscribe from our mailing list ETCR will not be able to contact you in the future which means you may miss out important product information and updates.

Personalisation: We may use your personal details, where available, to personalise communications with you.

Improving our services: We may contact you from time to time to help us to know clear your feedback and improve our porduct and service. Whether it’s to get your opinion about current and new products, our website and how we can make it better, or about our customer services, then we can make it better with your opinions in mind. We may also use data collected about website visits to improve our user experiences and content.

Legal basis for dealing personal data
Our legal basis for collecting and using the personal data described above will depend on the personal data concerned and the specific context in which we collect it. However, we will normally collect personal data from you under the following legal bases:

Consent: You will be asked to consent to us providing you with marketing information and if you give us this consent, we will rely on this when contacting you with marketing information by e-mail and text message (although please note that in limited circumstances we are allowed to send marketing information to you without your consent).

You can opt-out of receiving marketing communications from us at anytime by contacting us using the details at the end of this policy or by using the link at the bottom of each email that we send to you.

Legitimate interests: We will use your information for our own legitimate interests, for example, to provide you with the best suitable content on our Website or app, to improve and promote our services and for our own administrative purposes including creating and maintaining business records of our relationship with you.

Legal requirements & vital interests: In some cases, we will have a legal obligation to contact you, this could include a product safety notice or important update which ensures your safety.

How and where will your data be processed?
Any information ETCR holds about you is stored on secure servers and is password protected. Only authorised employees at ETCR will have access to your data and will only access it when it is necessary to do so to carry out their work.

When do we share your data with third parties?
We may share your information with third parties when required. We have taken steps to ensure that these third parties are secure and share the same values on keeping your data as safe as Seaward does. These third parties include:

Our distributors: In order to complete your request for a quotation we may provide your details to one of our third party distributors to provide a local service to you. In some cases such as the test and measurement industry, ETCR sell through a distribution model and not directly, so we will put you in touch with an approve distributor to fulfil your request. We may also provide information such as workshop and webinar registration lists to our distributors so they can contact you about your participation in the event.

Third party service providers: We may use third party systems such as an email marketing platform in order to contact you. Each third party we provide your data to have relevant security measures in place to protect your data and we store our login details to these platforms securely within the relevant departments.

Our group companies: Your details may be shared with other companies in our corporate group who process information for purposes that are described in this Privacy Notice for analytical purposes or to support the services that we provide to you.

Any information you share with us on social media or other third party platforms is not covered by this privacy policy and you should refer back to the privacy policy available on their website.

Data retention periods
ETCR only keeps your data for as long as it is necessary for purpose of sending a newsletter, answering a question or providing any website-related service you have registered for or subscribed to.

In case you no longer wish to receive such communications and unsubscribe or you withdraw your consent to processing your personal data for that or any other purpose, we will block your data within our system and not use your data for any form of electronic communication anymore. Keep in mind that data retention periods may be subject to regulation in sector legislation (e.g. accounting, tax, etc.). Different sector legislation covers mandatory retention periods which require ETCR to delete personal data after the expiry of the data retention period. 

What rights do you have in relation to your personal data?
If you wish to access, correct, update, or request deletion of your personal data you can do so at any time, just contact us using one of the methods at the bottom of this policy. You have the right to opt out of any marketing communications we send to you at any time.

There will be a clear link to unsubscribe from future marketing emails at the bottom of the emails we send to you or alternatively you can contact us to request to be removed from our mailing lists. Either method will result in being added to a DO NOT CONTACT list which will stop any future mailing from us.

In case you believe the processing of your personal data has violated any applicable data protection laws you may file a complaint with the competent China supervisory authority:

Cyberspace Administration of China (;  telephone: 12377).

In accordance with GDPR, ETCR undertakes to take all precautions to preserve the security of its data and to protect them against any accidental or unlawful destruction, accidental loss, corruption, unauthorised circulation or access as well as against any other form of unlawful processing or disclose to unauthorised persons.

To avoid unauthorised access, to guarantee accuracy and the proper use of our data, Seaward has put the appropriate electronic, physical and managerial procedures in place with a view to safeguarding and preserving the data gathered through its services.

Contact details
If you have any questions about our privacy policy or you would like to exercise any data protection rights please contact our Data Protection Officer by using one of the following methods:


By Post:
The Data Protection Officer
Guangdong ETCR Electronic Technology CO.,Ltd
10th Floor, Block 5, Liandong Intelligent Manufacture Park, No. 105, Shilong North Road,  Nanhai District, Foshan City, Guangdong, China
Guangdong ETCR Electronic Technology CO.,Ltd
Our corporate focuses on the research, development, and production of intelligent power testing and control instruments; and also provides OEM service.
Guangdong ETCR Electronic Technology CO.,Ltd
Our corporate focuses on the research, development, and production of intelligent power testing and control instruments; and also provides OEM service.



10th Floor, Block 5, Liandong Intelligent Manufacture Park, No. 105, Shilong North Road, Nanhai District, Foshan City, Guangdong, China
Guangdong ETCR Electronic Technology CO.,Ltd Copyright